Categories
27 awards. Three tracks. One Jury Honour.
Shine a spotlight on your work. Entry free
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For the voices that moved India
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01
Creator of the Year
The creator who defined the year through impact, consistency and credibility.
- Ideal for
- All genres
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02
Breakout Creator of the Year
The rise this year that was impossible to ignore.
- Ideal for
- All genres
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03
Celebrity Creator of the Year
Film, TV, music or sports stars with a genuine creator presence beyond their fame.
- Ideal for
- Film, TV, music, sports, public figures
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04
Regional Creator of the Year
Creators winning hearts in Indian languages, far beyond the metros.
- Ideal for
- All genres in regional and vernacular languages
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05
Most Trusted Creator of the Year
Tribe Builder
The creator audiences trust most.
- Ideal for
- All genres, including fan, sports and niche-interest communities
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06
Storyteller of the Year
Striking visual craft, strong narrative and a signature style.
- Ideal for
- Food, lifestyle, fashion, beauty, travel, home, photography, culture and heritage
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07
The Decoder Creator of the Year
The Explainer
Making complex topics simple, so audiences come away smarter.
- Ideal for
- Tech, finance, education, science, health, law, careers
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08
Most Relatable Creator of the Year
The Mirror
Everyday content that makes India say "that's literally me."
- Ideal for
- Daily life, family, comedy, couples, office life, slice-of-life, parenting
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09
Most Innovative Creator of the Year
The Digital Alchemist
New tools, formats or platforms, from micro-dramas to live formats.
- Ideal for
- Tech, gaming, digital art, micro-dramas, web series and episodic content, experimental formats, any genre using new tools or formats
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10
Thought Leader of the Year
The Power Voice
Experts shaping how India talks about business and work.
- Ideal for
- B2B, business, leadership, careers, entrepreneurship, industry experts, LinkedIn creators
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11
Cultural Impact Creator of the Year
The Catalyst
The creator who changed how India talks, dresses, celebrates or thinks.
- Ideal for
- Fashion, music, comedy, art, youth culture, social commentary
Brand Awards
For the work that put creators at the heart of the brand
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12
Creator-Powered Launch of the Year
The launch creators turned into a moment.
- Ideal for
- New products, brand launches, rebrands, market entries, film and OTT releases
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13
Brand Transformation Award
Creators that transformed how a brand is seen.
- Ideal for
- Repositioning and rebrands, legacy brands reaching new audiences, always-on creator programmes, brand platforms
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14
Hyperlocal Impact Award
Winning hearts beyond the metros through local voices and languages.
- Ideal for
- Regional, vernacular and hyperlocal campaigns; Tier 2, 3 and 4 India; state- or language-led campaigns
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15
Excellence in Storytelling
Scroll Stopper
The most compelling creator-led storytelling of the year.
- Ideal for
- Story-led campaigns, micro-dramas, branded series, creator shows, format innovations
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16
Most Innovative Use of Humour
Comic Genius
Humour, wit and comedy that made a brand memorable.
- Ideal for
- Comedy and sketch-led campaigns, stand-up integrations, satire and parody, meme marketing, humour-led launches
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17
Excellence in Moment Marketing
Joining a live moment with creators, in real time.
- Ideal for
- IPL, World Cup and sports; Diwali, Holi, Raksha Bandhan and other festivals; award shows; trending moments
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18
Excellence in Micro & Nano Creator Partnerships
Micro Mighty
Many smaller voices, one big impact.
- Ideal for
- Micro and nano creator programmes, seeding campaigns, community-led and scale campaigns
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19
Excellence in Long-Term Creator Collaboration
Partners in Influence
Brand–creator relationships built to last.
- Ideal for
- Brand ambassadors, season-long partnerships, creator networks, incubators, creator contests
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20
Best Purpose-Led Campaign
The Change Maker
Creator influence used for social good.
- Ideal for
- CSR, sustainability, health awareness, education, inclusion and representation, NGOs, government and public-interest campaigns
Marketer Awards
For the people who put influence on the agenda
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21
The Influence Visionary
The marketer who took influence to the boardroom.
- Ideal for
- CMOs, marketing heads, brand heads and VPs leading creator or influencer strategy at a brand
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22
Rising Star of Influence
A marketer on the rise, at any age or stage.
- Ideal for
- Brand-side marketers at any age, level or career stage whose creator-led work is gaining recognition
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23
Regional Marketer of the Year
The marketer who made Bharat central to their creator strategy.
- Ideal for
- Brand-side marketers leading regional, vernacular or Tier 2, 3 and 4 creator strategies
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24
Outstanding Business Impact Leader
Creator-led work with the clearest business results.
- Ideal for
- CMOs, marketing, growth and brand heads whose creator programmes delivered measurable business results
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25
Influence Innovator
Taking influencer marketing into new territory.
- Ideal for
- Brand-side marketers pioneering new formats, content territories or creator use in non-traditional categories such as B2B, industrial, BFSI and healthcare
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26
Creator Partnership Excellence
Standout creator partnerships, built to grow.
- Ideal for
- Brand-side marketers leading creator partnership, ambassador or creator community programmes
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27
The Intelligence-Led Marketer
Data, insight and measurement that proved the value of influence.
- Ideal for
- Marketers using audience data, social listening, creator analytics and measurement frameworks
Jury Honour
Chosen by the jury and IIGC
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28
Icon of Responsible Influence
For the creator who best showed that influence and responsibility go together: honest disclosure, care for audiences and content built on IIGC's Code of Standards.
- How it's chosen
- No separate entry. Not open for nomination. The jury and IIGC select from all Creator Awards entries, led by the Responsible Creation score.