Expert Speak

Indian Influencer Ratings (IIR) is a way to incentivize doing right and regulate what’s going wrong in the creator space. It lies in the beauty of understanding what gets you appreciation and what can get you reprimanded. It’s a soft touch and an innovative way to feature creators and brands who are doing beautiful work and also regulate the creator space.

While there are ethical and unethical lines currently, we are not very far away for it to be legal and illegal and with a lot of effort put in by industry experts and veterans in and around the Indian Influencer Governing Council (IIGC). With the IIR, I see absolute change and a massive step in the right direction.

If I’m looking at the latest Trendsetters reels this week, something so simple like a quirky twist to Kaanji is an absolute favourite plus it provides helpful information as well! Their influence is not to be taken lightly. IIR sends a message that creators have a responsibility – not just to give the right suggestion but the suggestion that creators truly believe in.

With micro influencers also getting little bit of a spotlight – IIR turns out to be platform that promotes and helps not just the biggies but also the ones who are earnestly working hard to get into the spotlight and make a difference. Kudos!

I think IIGC has done a fabulous job with setting up the entire concept of Indian Influencer Ratings and I’m looking forward to watching some fabulous content week after week!