The Indian Influencer Governing Council‘s Bombay Meet-up, which was held on April 12th, brought together a powerful mix of voices to reflect the changing dynamics of creator economy and the central role creators and brand marketers are playing in driving that positive change.
The event saw the presence of leading industry leaders and brands like Unilever, CK Birla group, Isprava, Spykar, Polycab, Varmora, Lokmat, Kotak Mahindra Bank, Publicis Groupe, HDFC Ergo, Vermora, Tata Capital, ITC and more. The presence of the influencer tribe included leading names like Sushant Divgikar aka Rani Kohenur, actor Khaled Siddiqui, Harpreeth Suri, Damini Chopra, Shweta Rohira, Kinnari Jain, Prerna Sinha, Shreya Gautam, Ritik Mahajan among many more creators who were excited to experience the evening unfold. These powerhouses turned the event into an electrifying brainstorming session!
At the event, the Indian Influencer Governing Council officially launched the Indian Influencer Ratings, a first-of-its-kind, weekly power list that spotlights the most impactful influencers and brand campaigns across India’s influencer landscape.
Commenting on the launch, Sahil Chopra, Chairman, IIGC , said, “Influencer marketing in India continues to evolve. With a tool like the ‘Indian Influencer Ratings’ in hand, we can hope to see more structure, transparency, and credibility in the space. This weekly power list will not only cover what goes viral, but also highlight what’s original, consistent, and has real influence over people. This is our first step toward celebrating creators who are shaping the future of content.”
Every week, Indian Influencer Ratings will highlight 20 winners across four categories, chosen after rigorous curation and data backed analysis by IIGC’s core team.
The weekly categories include:
- Trendsetters: Creators who influence other creators.
- Underdoggs: Emerging talent with a loyal, fast-growing audience.
- Don’t Do That: A cautionary list spotlighting content violations as per Code of Standards.
- Brand Influence: Brands that nailed storytelling and engagement.
Talking about Indian Influencer Ratings, Rani
KoHeNur (Sushant Divgikar), Influencer, actor and human rights
activist added,
“For once, it’s not about who shouted the
loudest, it’s about who made the most impact. Being featured in the Indian
Influencer Ratings will give influencers the credibility that metrics alone
couldn’t. It’s validation for creators like me who put our heart into
everything we put out for the world to see.”
Discussions at the event also revolved around the recently launched
Code of Standards by the
Indian Influencer Governing Council. It
generated immense admiration and curiosity as both the brands and creators
resonated and stated it to be the “need of
the hour.” The creators were vocal about the need of a structured
body that guides and empowers the creator community.
Deepali Nair, CMO, Group head at CK Birla
group says,
“One of the most important things in any
council is the partnership that makes the ecosystem succeed. This is the
first time where we have the influencers, the brand and marketers and the
consumers. The Code of Standards is not just analysis but it has soul in it.
This council will leave a legacy that this initiative has been taken for the
influencer industry and creator economy.”
The Indian Influencer Governing Council will soon roll out creator and brand memberships, workshops, certification programs, and platform partnerships to help influencers, brands and consumers promote ethical influence through content creation.
For more, check out: https://iigc.org/