In today’s digital ecosystem, brands wield immense influence- and with influence comes responsibility. The IIGC Code of Standards for Brands offers a practical, industry-approved framework to guide every stage of your creator partnerships, from vetting and contracting to crisis response and continuous improvement.
Guard against undisclosed sponsorships, misleading claims, and avoidable legal pitfalls.
Consumers reward brands that act transparently and ethically—outperforming peers on loyalty and advocacy.
A single “source of truth” for legal, marketing, and creative teams ensures consistency across hundreds of campaigns.
Align with evolving regulations and emerging best practices in influencer marketing.
