IICS is India’s First standardized legal contract designed to bring clarity, fairness, and trust to influencer–brand collaborations in India.
Developed and issued by the Indian Influencer Governing Council (IIGC)
Every element of IICS is guided by these principles:
Clear language. Defined scope. Fewer grey areas.
Balanced treatment of brand and influencer interests.
Thoughtful coverage of payments, IP, disclosures, and compliance.
Reduced friction, faster negotiations, and smoother execution.
Start every influencer–brand engagement on an industry-standard foundation that reduces ambiguity and negotiation friction.
Ensure uniform interpretation of responsibilities, liabilities, and expectations across campaigns and stakeholders.
Clarify payments, usage rights, exclusivity, and compliance to prevent avoidable disputes.
Eliminate repeated renegotiation of basic legal terms and enable faster, more efficient deal closures.
Resolve issues contractually before they escalate into public or reputational conflicts.
Introduce a neutral, balanced legal standard that enables long-term growth for brands, creators, and partners alike.
This is Version 1.0 of the IICS updated on (04-02-2026)
As the creator economy, regulatory landscape, and platform practices evolve, IICS will be reviewed and updated to reflect industry feedback and emerging realities.
The IICS is a legally drafted, clause-based agreement suitable for both brand–influencer and agency–influencer engagements. It consolidates essential commercial, creative, and legal terms into a single enforceable document.
IICS is issued for industry standard-setting purposes and does not constitute legal advice. Parties should seek independent legal counsel before execution. IIGC or Trilegal does not assume liability for disputes, losses, or claims arising from use of this document. Use of the contract does not imply endorsement, certification, or legal validation by IIGC.
Note: IICS does not eliminate risk. It reduces uncertainty. By setting a shared contractual foundation, it helps brands and influencers engage with greater confidence, clarity, and professionalism.
