Welcome to the IIGC Code of Standards for Consumers – your essential guide to navigating the world of influencer marketing responsibly and confidently.
Influencer marketing has transformed the way we interact with brands, products, and content. As consumers, your role isn't passive; your awareness, engagement, and informed choices shape the integrity and future of digital marketing.
The IIGC Code of Standards for Consumers empowers you with critical knowledge, clear guidelines, and actionable insights to:
Learn to identify credible influencer content and distinguish genuine endorsements from paid promotions.
Gain insights into ethical purchasing decisions, impulse control, and recognizing marketing strategies.
Access clear guidance on how to report unethical content and practices directly to IIGC.
Essential tips to secure your digital privacy and understand the role of data in influencer marketing.
Promote and practice positive online interactions, steering clear of toxic behaviors and harmful engagement.
