The Indian Influencer Governing Council (IIGC) has developed the Code of Standards for Influencers to establish clear, ethical guidelines for content creators. This framework ensures authenticity in brand collaborations, responsible content creation, and consumer protection, fostering trust within the influencer marketing ecosystem.
Mandatory disclosure of paid partnerships (#Ad, #Sponsored) and organic brand appreciation (#Admiration).
No false claims, misleading promotions, or engagement manipulation.
Prohibits hate speech, misinformation, and exploitative content.
Ensures timely payments, legal compliance, and responsible AI usage.
Covers child safety, health, finance, and data privacy regulations.
Encourages factual, constructive brand feedback while preventing malicious smear campaigns.
