INDIA INFLUENCER GOVERNING COUNCIL

Research and Insights

○ The Board Advisors will be responsible for publishing research papers on industry trends, best practices, and emerging issues.

○ This includes the release of quarterly white papers, case studies, and columns on topics such as influencer marketing effectiveness, consumer behaviour, and platform trends.

○ By providing valuable insights and data, the council helps stakeholders stay informed and make evidence-based decisions.

Planning

○ Planning quarterly & monthly catch-ups with all stakeholders is essential for discussing progress, addressing concerns, and setting priorities.

○ The Board Advisors will organize and facilitate these meetings, ensuring that there is open communication and collaboration among all participants.

○ This helps to align efforts, share updates, and collectively strategize on the future direction of the IIGC

Complaint Forums

○ Carefully evaluation and providing resolutions to complaints from consumers, brands, and creators.

○ This involves setting up dedicated forums where grievances can be reported, investigated, and addressed in a fair and timely manner.

○ The council ensures that all parties are heard and that appropriate acHons are taken to resolve issues and maintain trust within the ecosystem.

Education of Parties

○ These programs can cover a wide range of topics, including ethical practices, content creation, legal considerations, and effective marketing strategies.

○ The goal is to enhance the skills and knowledge of all parHcipants in the influencer marketing ecosystem.

Conflict Resoluton

○ Establishing a formal conflict resolution mechanism to address disputes between influencers, brands, and other stakeholders.

○ This includes setting up mediation and arbitration processes to resolve conflicts in a fair and transparent manner.

Consumer Feedback Mechanism

○ Creating a structured consumer feedback mechanism to gather input from consumers about their experiences with influencer marketing.

○ The Governing Council can analyze this feedback to identify areas for improvement and ensure that consumer interests are always prioritized.

Awareness Campaigns

○ Launching awareness campaigns to educate the public about the role and impact of influencer marketing.

○ These campaigns can highlight the benefits, ethical considerations, and best practices of engaging with influencer content, fostering a more informed and engaged consumer base.

Resource Centre

○ Managing the resource centre involves curating and providing access to guidelines, templates, and tools for influencer marketing practices.

○ The Advisory ensures that these resources are up-to-date, relevant, and easily accessible to all stakeholders, helping them navigate the complexiHes of influencer marketing with confidence and ease.

Provide Consultation

○ The Advisory Board offers valuable advice, feedback, and analysis to help decision-makers within the IIGC make informed choices.

○ This involves leveraging their expertise to provide strategic recommendaHons, identify potential opportunities, and mitigate risks.

○ By offering well-considered advice, the Advisory Board supports the Governing Council in navigating complex industry dynamics and ensuring sound decision-making.

Fill Knowledge Gaps

○ The Advisory Board plays a crucial role in filling knowledge gaps within the organization.

○ They bring expert knowledge from various professional realms outside of the IIGC, such as government and regulatory matters, technological advancements, and market trends.

○ This diverse expertise enriches the IIGC’s understanding of the broader influencer marketing landscape and enhances its ability to address emerging challenges and capitalize on new opportunities.

Be an Impartial Third Party

○ Acting as an impartial third party, the Advisory Board serves as a sounding board and watchdog for the organization.

○ They provide unbiased perspectives on key issues, offering objective evaluations and constructive criticism.

○ This impartiality ensures that decisions are made with integrity and transparency, and that the interests of all stakeholders are fairly considered.

Benchmarking and Standards Setting

○ Helping to establish industry benchmarks and standards for influencer marketing practices.

○ The Advisory Board can provide expertise in defining metrics for success, setting performance standards, and ensuring that best practices are widely adopted across the industry.

Annual Reporting

○ Contributing to the preparation of annual reports that highlight the IIGC’s achievements, challenges, and future plans.

○ The Advisory Board ensures that these reports are comprehensive, transparent, and reflective of the organization’s progress.

Active Participation

○ Members are expected to actively participate in IIGC member-only meetings, discussions, and events.

○ This includes attending regular meetings, contributing to conversations, and providing valuable input to help shape the organization's initiatives.

Community Engagement

○ Members engage with the broader community, including consumers and followers.

○ They help educate the public about the benefits of ethical influencer marketing and the importance of transparency and accountability.

Event Participation

○ Members participate in and contribute to IIGC-organized events, such as workshops, conferences, and seminars.

○ They may serve as speakers, panelists, or organizers, helping to facilitate valuable industry discussions and learning opportunities.