INDIAN INFLUENCER GOVERNING COUNCIL

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Vision Statement

Guiding Principles and Future Aspirations of the Council

To become the foremost authority and catalyst in shaping a vibrant, ethical, and sustainable influencer marketing ecosystem in India. The Indian Influencer Governing Council aims to unite stakeholders from diverse sectors, including influencers, brands, and consumers, under a shared commitment to transparency, innovation, and excellence.

By fostering industry-wide collaboration and creating standardized practices, we seek to enhance trust and credibility in influencer marketing. Our vision is to empower influencers to deliver authentic and impactful engagements, ensure brands maximize value through ethical campaigns, and protect consumer interests by promoting honest and responsible communication.

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Founding Members

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Sahil Chopra

CEO & Founder

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Anurita Chopra

CMO

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Tejas Apte

GM - Media & DMC, South Asia

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Rajiv Makhni

Gadget Guru

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Nitin Sethi

Ex-CDO

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Deepali Naair

Group CMO

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Hari Krishnan

MD - Content

Board Advisors

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Gaurang Thosani

Head Digital Marketing and e-Sales

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Juhie Gorwara

Head of Brand, Communications, Digital

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Nipun Marya

CEO

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Vishnu Kaushal

Content Creator & YouTuber

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Dr. Ashish Bajaj

CMO

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Taranjeet Kaur

VP & Head Of Media Digital Marketing Brand PR

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Sushant Divgikar

Artist, Human rights activist and motivational speaker

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K.Ganapathy Subramaniam

CMO

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Neha Bareja

Head of Marketing

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Lakshmi Sharath

Travel Blogger

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Amrita Kumar

VP & Head of Marketing

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Varun Suri

CEO

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IIGC Protect

IIGC protect is an initiative aimed at equipping influencers with legal knowledge and mental health support, backed by partnerships with Trilegal and United We Care

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IIGC Taskforce

IIGC Taskforce is an initiative that provides ongoing support to brands through real-time digital listening, sentiment analysis, and crisis response. It also offers confidential mediation services for resolving disputes

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Code of Standards

The Indian Influencer Governing Council (IIGC) has developed the Code of Standards to establish clear, ethical guidelines for influencers, brands and consumers. This framework ensures authenticity in collaborations, responsible content creation, and consumer protection, fostering trust within the influencer marketing ecosystem.

Brand
Influencer
Consumer
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Indian Influencer Ratings

The Indian Influencer Rating (IIR), an IIGC initiative, showcases top content across categories each week. It recognizes trendsetting creators, emerging talent, and standout brands for excellence in storytelling and creativity. Ratings are based on adherence to content standards and alignment with the IIGC Code of Standards.

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Shape

Governance Initiatives

Key Initiatives for Effective Governance

Research and Insights

○Publish research papers on industry trends, best practices, and emerging issues

○ Release monthly white papers on topics such as influencer marketing effectiveness, consumer behavior, and platform trends

Thought Leadership

○ Monthly columns by the Founding Team on industry developments, challenges, and opportunities

○ Quarterly catchups with all the stakeholders to discuss progress, address concerns, and set priorities

Communication and Outreach

○ Press releases to announce key initiatives, research findings, and industry developments

○ Industry-wide case studies to showcase successful influencer marke4ng campaigns and strategies

Support and Resources

○ Complaint forums for consumers, creators, and brands to report issues and seek resolution

○ Resource centre with guidelines, templates, and tools for ethical influencer marketing practices

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Roles and Responsibilities

The key roles and responsibilities essential for effective governance.

Goal Setting

○ Representing Influencer body of India in association with government of India.

○Establishing long-term goals for the IIGC involves defining the strategic direction and vision for the organization.

○The Founding Board collaborates to set clear, achievable objectives that align with the IIGC’s mission of fostering a transparent, accountable, and thriving influencer markeHng ecosystem in India.

Providing Guidance

○ The Founding Board offers strategic collaboration among members and provides guidance on various aspects of the IIGC’s operations

○ This includes offering advice on capital raising, managing disputes, and overseeing the overall functioning of the organization.

○ The Founding Board ensures that the IIGC remains focused on its mission and continues to evolve in response to industry changes and challenges.

Advocacy and Representation

○ Representing the IIGC and its stakeholders in various industry forums, conferences, and policy discussions.

○ The Founding Board advocates for the interests of the influencer marketing community and works to influence policy decisions that impact the industry.

Monitoring and Evaluation

○ Developing and implementing a robust monitoring and evaluation framework to assess the effectiveness of the IIGC’s initiatives and programs.

○The Founding Board regularly reviews progress, identifies areas for improvement, and ensures that the organization’s objectives are being met.

Financial Planning

○ Ensuring the financial health of the IIGC is crucial for its sustainability and effectiveness.

○ The Founding Board is responsible for developing comprehensive financial plans, budgeting, and securing funding to support the organizaHon’s initiatives and operations

○ This includes identifying revenue sources, managing expenses, and ensuring financial stability.

Research and Insights

○ The Board Advisors will be responsible for publishing research papers on industry trends, best practices, and emerging issues.

○ This includes the release of quarterly white papers, case studies, and columns on topics such as influencer marketing effectiveness, consumer behaviour, and platform trends.

○ By providing valuable insights and data, the council helps stakeholders stay informed and make evidence-based decisions.

Planning

○ Planning quarterly & monthly catch-ups with all stakeholders is essential for discussing progress, addressing concerns, and setting priorities.

○ The Board Advisors will organize and facilitate these meetings, ensuring that there is open communication and collaboration among all participants.

○ This helps to align efforts, share updates, and collectively strategize on the future direction of the IIGC

Complaint Forums

○ Carefully evaluation and providing resolutions to complaints from consumers, brands, and creators.

○ This involves setting up dedicated forums where grievances can be reported, investigated, and addressed in a fair and timely manner.

○ The council ensures that all parties are heard and that appropriate acHons are taken to resolve issues and maintain trust within the ecosystem.

Education of Parties

○ These programs can cover a wide range of topics, including ethical practices, content creation, legal considerations, and effective marketing strategies.

○ The goal is to enhance the skills and knowledge of all parHcipants in the influencer marketing ecosystem.

Conflict Resoluton

○ Establishing a formal conflict resolution mechanism to address disputes between influencers, brands, and other stakeholders.

○ This includes setting up mediation and arbitration processes to resolve conflicts in a fair and transparent manner.

Consumer Feedback Mechanism

○ Creating a structured consumer feedback mechanism to gather input from consumers about their experiences with influencer marketing.

○ The Governing Council can analyze this feedback to identify areas for improvement and ensure that consumer interests are always prioritized.

Awareness Campaigns

○ Launching awareness campaigns to educate the public about the role and impact of influencer marketing.

○ These campaigns can highlight the benefits, ethical considerations, and best practices of engaging with influencer content, fostering a more informed and engaged consumer base.

Resource Centre

○ Managing the resource centre involves curating and providing access to guidelines, templates, and tools for influencer marketing practices.

○ The Advisory ensures that these resources are up-to-date, relevant, and easily accessible to all stakeholders, helping them navigate the complexiHes of influencer marketing with confidence and ease.

Provide Consultation

○ The Advisory Board offers valuable advice, feedback, and analysis to help decision-makers within the IIGC make informed choices.

○ This involves leveraging their expertise to provide strategic recommendaHons, identify potential opportunities, and mitigate risks.

○ By offering well-considered advice, the Advisory Board supports the Governing Council in navigating complex industry dynamics and ensuring sound decision-making.

Fill Knowledge Gaps

○ The Advisory Board plays a crucial role in filling knowledge gaps within the organization.

○ They bring expert knowledge from various professional realms outside of the IIGC, such as government and regulatory matters, technological advancements, and market trends.

○ This diverse expertise enriches the IIGC’s understanding of the broader influencer marketing landscape and enhances its ability to address emerging challenges and capitalize on new opportunities.

Be an Impartial Third Party

○ Acting as an impartial third party, the Advisory Board serves as a sounding board and watchdog for the organization.

○ They provide unbiased perspectives on key issues, offering objective evaluations and constructive criticism.

○ This impartiality ensures that decisions are made with integrity and transparency, and that the interests of all stakeholders are fairly considered.

Benchmarking and Standards Setting

○ Helping to establish industry benchmarks and standards for influencer marketing practices.

○ The Advisory Board can provide expertise in defining metrics for success, setting performance standards, and ensuring that best practices are widely adopted across the industry.

Annual Reporting

○ Contributing to the preparation of annual reports that highlight the IIGC’s achievements, challenges, and future plans.

○ The Advisory Board ensures that these reports are comprehensive, transparent, and reflective of the organization’s progress.

Active Participation

○ Members are expected to actively participate in IIGC member-only meetings, discussions, and events.

○ This includes attending regular meetings, contributing to conversations, and providing valuable input to help shape the organization's initiatives.

Community Engagement

○ Members engage with the broader community, including consumers and followers.

○ They help educate the public about the benefits of ethical influencer marketing and the importance of transparency and accountability.

Event Participation

○ Members participate in and contribute to IIGC-organized events, such as workshops, conferences, and seminars.

○ They may serve as speakers, panelists, or organizers, helping to facilitate valuable industry discussions and learning opportunities.

Raise a Concern
Raise a Concern